DD, AIR apps for mobiles & tablets will be available soon
DD, AIR apps for mobiles & tablets will be available soon
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NEW
DELHI: The last bastion is beginning to crumble with the oldest
broadcaster making a foray into digital technology. Prasar Bharati plans
to introduce mobile applications for Doordarshan andIndia Radio that
will provide news and entertainment including access to rare archival
material to viewers on mobiles, laptops and tablets.
The public broadcaster also plans to sell excess land as part of its efforts towards financial restructuring.
Both
DD and AIR are already on Youtube and Twitter with a growing following.
While DD News has 32,000 followers on Twitter, it receives an
encouraging 700 views a day on Youtube. There are about 1,700 videos
uploaded currently. AIR too has 24,000 followers on Twitter . The next
step according to an official is to create and develop mobile apps.
"The
apps for news service will be a priority. Prasar Bharati has an
unenviable credible network through the length and breadth of the
country that will be put to use. It has the potential of creating its
own niche amid the private news broadcasters," a source said.
The
archival material that is being digitized and uploaded could be
subscription based. The organization hopes to earn ad revenue to the
tune of Rs 200 crore with eventually digital media earning 25-30 % of
its revenue. The apps are likely to be in operation in the next six
months.
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